Welcome to the Adfero Eight, a list of the people, things and trends that we predict will change the communications landscape in 2014.Explore the Adfero Eight
The Smart Fork
Meet the smart fork, the smart light bulb, the smart egg tray. Why are they so smart? Because they know you better than you know yourself. The smart fork texts you when you've hit your daily calorie limit. Your light bulb senses you prefer a dimmer glow by intuiting mood from your music choice. Both might send you a text message offer from a retailer, right in time for you to realize that you were looking to buy that new coat or pair of shoes, after all.
The era of the internet of things - marked by the arrival of a now mass-marketed new species of wi-fi enabled, data-sharing objects - is upon us.
Messages can now be delivered based on real-time behavior with algorithms created to target you when emotions run high. Of-the-moment engagement rates have the potential to drive ROI through the roof.
Consider this: In January 2014, Google purchased interactive thermostat maker, Nest Labs. Like many others, such as AT&T and Time Warner, Google wants to know more about what you do "offline," so that it can expand its data collection net and, subsequently, its targeted advertising offerings.
Our advice? It's not too early to re-imagine when and where your messages might be delivered. The promise of real-time targeting and delivery may just transform today's smart gadgets into the communications tools of the future.